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June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture

机译：6月乳品月开放日：提高消费者对现代动物农业的了解

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摘要

Three dairy open houses as part of June Dairy Month events were conducted to provide the public the opportunity to experience and learn first-hand about the efforts made daily on modern dairies to achieve cow care, cow comfort and health, hygienic milking procedures, local cropping systems that provide quality feed for the dairy herd, manure management and land stewardship, respect for family and non-family workers, and overall quality and safety of milk and dairy products. These events were a product of industry partnerships. The three events reached 5000+ participants. Surveys performed at all 3 events showed many participants had trust in dairy farmers and the dairy industry prior to the event, but post tour surveys showed enhancement in their knowledge of modern dairy practices that assure animal health and comfort, product quality and safety, and environmental stewardship and preservation (with 100% of participants improving their views and trust in modern dairy farming). A survey at one site regarding dairy product use (536 respondents) showed 65% eating the recommended 3 dairy servings/ day with 93% \u3e 2 servings, and the three major factors influencing dairy purchase decisions being taste (2X greater than any other answer), nutritional content, and price (both equally weighted)
机译：作为六月乳业月活动的一部分，进行了三场奶牛开放日活动，以使公众有机会亲身体验和了解现代奶牛场每天为实现奶牛护理，奶牛舒适和健康，卫生挤奶程序，本地种植而付出的努力。该系统可为奶牛群，粪便管理和土地管理，对家庭和非家庭工人的尊重以及牛奶和奶制品的整体质量和安全性提供优质饲料。这些事件是行业合作伙伴关系的产物。这三项活动达到了5000多名参与者。在这三项活动中进行的调查表明，活动前许多参与者对奶农和乳业有信任，但是巡回调查表明他们对现代奶业实践的了解有所增强，以确保动物健康，舒适，产品质量和安全以及环境管理和保护（100％的参与者提高了对现代奶牛养殖业的看法和信任）。一个站点上有关乳制品使用的调查（536名受访者）显示，有65％的人每天建议吃3份乳制品，其中93％为2份，影响乳制品购买决策的三个主要因素是味道（比其他任何答案大2倍） ），营养成分和价格（均权衡）

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